Instagram and Facebook both are the top dogs in the list of the best social media websites. Facebook comes on top with more than double the Instagram users. In recent years Instagram took a big jump and gained so much popularity that people started comparing it to Facebook. But even with this jump in users, it’s nowhere close to Facebook, and here are five reasons to prove the same.
1. More active users
No one would have guessed in 2014 that Facebook would become the biggest social media website on the planet. Instagram is also popular but it doesn’t even come close to Facebook when it comes to most active users. Instagram has around 1.221 billion active users while Facebook has 2.74 billion active users which is more than double that of Instagram. Facebook caters to a much more age group than Instagram as Instagram’s main audience is teenagers while you can find people of almost every age group on Facebook. This is a trend that’s not going to change any time soon. As more and more people are getting access to the internet around the world, these numbers will only go up. Facebook is one of the top online advertising channels thanks to its active user count and diverse audience.
2. Simple to set up ad campaigns
If you are a rookie in Facebook marketing then you will be glad to know that Facebook’s ad campaigns are pretty easy to set up and can yield excellent results for your business. Anyone can log on to Facebook and create a business manager account, set a payment method, and create an ad campaign for a business or brand without a sweat. Facebook even has a lower CPC and CPM rate than Instagram thanks to Facebook’s support for different advertising styles. You can make use of the higher audience and less CPC and CPM to get a much wider reach on social media than Instagram and bring in more users to your website or Facebook account and gain popularity on social media. Facebook ads have a high ROI and are pretty easy to set up unlike Google ads making them a great choice for all your advertising needs.
3. More engaging
Facebook’s larger audience means that your ad campaigns will have a wider reach on social media. It also offers several methods of interaction like feed ads, right-hand side ads, stories, posts, status, groups, business pages, and chats. All these methods result in more engagement on facebook and much better at distributing information among the masses. Facebook can display lengthy texts, your blogs and website can be linked easily and brands and businesses can hold a real-time conversation as well as Q&A sessions with their followers/customers. The more you engage with your audience the closer you will get to your goal and that too organically without the need to buy facebook followers, likes or comments. So make use of Facebook’s high active user count and gain popularity on social media in no time.
4. Much more than just a photo-sharing website
Instagram is basically a photo-sharing website with some marketing and networking while Facebook has tons of features and functions that help it come on top as the most popular social networking website on the planet. Some of the features are:
● Gaming
Facebook provides thousands of free games like Candy Crush, Crime City, Farm Ville, and many more to play with your friends and family, and that too free of cost.
● Live Streams
Just like YouTube, you can stream live on Facebook and earn money by putting ads on the video which is a good way to earn money and advertise on Facebook.
● Equal functionality on PC
Facebook offers you the same feature set, it doesn’t matter if you use it on your smartphone or PC, unlike Instagram which offers limited features to PC users.
● Share posts, thoughts, and links without pics
Instagram doesn’t let you post anything without an image or video but Facebook lets you post text messages, video links, and posts even without a pic or a video. It also allows you to write much larger captions than allowed on Instagram.
● Facebook Marketplace
You can buy and sell stuff to other users on the biggest social networking website thanks to Facebook Marketplace and that too free of cost.
These are just some of the numerous features that Facebook has to offer which makes it a better option than Instagram.
5. Highly customizable ad campaign
Facebook allows you to create the perfect ad experience using the Facebook ads manager. Facebook’s ad experience can be customized according to your target audience because of the wide range of formats provided by it. It has 11 different ad objectives that you can choose from like:
- Brand awareness
- Reach
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
- Conversions
- Catalog sales
- Store traffic
You can customize everything in your ad campaign from ad design to landing pages, there’s nothing that can’t be customized including some of the technical aspects like target audience, bidding, and delivery optimization. All these customizations help a person create and run product-specific ad campaigns that cater to a particular type of audience.
If you still believe that Instagram can topple Facebook from the position of most popular social media website on the planet then comment below and let us know why you think so.
A professional writer with over a decade of incessant writing skills. Her topics of interest and expertise range from health, nutrition and psychology.
