Social media is no longer a platform for social interaction and sharing. It has become more of a marketing tool, where people actually try their best to promote content and market their brand. Now, when it comes to social media platforms like Instagram and Facebook, they are no longer the cliché social media platform meant for just sharing photos and videos of trips or your family and friends, they have the power to literally take small businesses and brands to great heights. In order for marketers to be successful on social media, it is very important to understand how the social media platform works, and what are the hits and misses. A lot of time, the hits happen by fluke, and the other times, it is just plain old experience and understanding of the way the social media platform functions. Trying out random tricks that a friend may suggest would not work at all, you have to do your own research about the social media platform before getting on the social media platform and trying to go viral. 

There are a lot of people who try their best to become viral on social media, especially a lot of methods, but often fail to become viral. These are the five secrets of going viral on social media.

Secret one- Creating high quality content and making sure there is a higher rate of engagement. 

A lot of social media platforms have an algorithm that they use to popularize and increase the screen time of the user. Which means, if you want to go viral, or expect your content to go viral, you would really have to feed that algorithm in order to gain a better ranking based on your content if anyone searches for your name, or names similar to yours. Moreover, you need to make sure that you are putting out quality content out there and engage your followers with it. One of the most important factors on any social media platform is follower interaction. The more engaging your content is, the more chances are for your content to go viral.

Secret two- To know and understand your audience and what your audience expects from you. 

One of the most important factors in order to go viral on social media is to know your audience well. You need to know what exactly interests your audience, and what draws them in. As someone who wants their content to go viral, marketers will usually research and understand the demographics of your potential audience as well as the psychographic profiles of your audience, it helps in knowing what kind of content actually ticks with your audience and the content they usually consume. Knowing this not only increases your chances but also gives you an edge over your competition. 

Secret three- Choose the right time to post your content.

The timing of when you choose to post plays a huge role in the performance of your content as well. There would be a certain time on a day when your followers are the most active, so posting then would be one of the best options. Not to also forget that sometimes, when there are controversies or topics that are trending, and if you have content that is related to them, would also be another golden opportunity to go viral. For small businesses and brands, to go viral would be difficult, without any doubt, but it is not exactly impossible. They could try investing in paid Instagram ads or the ads available on various social media platforms. You can even buy instagram followers for your profile. 

Secret four- Share content that is relatable and different from what the others post. 

What is your new, and different take on the trend? What makes you stand out from the rest? It is important to share high quality content with your target audience but what is more important that you create content that makes you stand out as compared to your competitors. Your competitors are also people who are finding ways to get viral as well, so you need to stand out from the crowd. At some point of the time, you will find that if you tend to imitate the trends going on, your growth is definitely going to be stagnant. 

Secret five- to build a loyal fan base who is not only engaging but interactive as well, and increasing your exposure through social media ads. 

By making sure that you are actually investing your valuable time and energy while you build your profile from the scratch which also means that you need to make sure that you have a loyal fan base who consume and engage with the content you post regularly. The more interactive they are, there are more chances that you would go viral on social media. Apart from this, you can also increase the exposure to your content through social media ads, and this will also attract potential followers to Instagram

While some people have the chance to become and go viral, quite by chance, a lot go viral because of the social media techniques they adopt and follow them through well. They research and try what suits their social media accounts and will always be beneficial to their accounts. Moreover, it is careful planning and execution that actually helps them go viral. So, you will need a plan and with the help of regular consistency in efforts and patience would be able to go on social media without any doubt.