The real estate industry is a competitive and volatile space. It’s not enough to be good at your job, you also need to know how to market yourself to be noticed above the noise.
We’ve put together a list of simple measures you can take to reach new audiences and get people lining up to have you help them sell their property or buy their dream home.
- Get personal(ized)
Everyone likes to get something for nothing. Getting your name and branding on things like Personalized Real Estate Notepads, drink koozies or pens and handing these out to clients can really make you stand out from the crowd.
- Build a great website
Having an online presence is crucial for any business these days. However, an old-fashioned or tacky website can actually harm your brand, so make sure you create a sleek and professional page. If you don’t have the skill set to do this yourself, pay someone else to – it’s money well spent.
- Make yourself searchable
It’s not enough to have a killer website if no one can find it. The first thing most people do when they are searching for something is ask Google. This is why you should use SEO (Search Engine Optimization) tools, like relevant keywords and interlinking, to make your site appear at the top of the search results page. You should also make sure you create a Google My Business page, as this will help you rank higher. Away from Google, get yourself on Zillow – the yelp of the real estate world, as it’s a major traffic source for real estate searches on the web.
- Leverage social media
If you’re not on social media, do you even exist? For many people, the answer is no. Get yourself on Facebook, Instagram and even Pinterest. Provide inspirational content, as well as practical guides and property listings, to position yourself as the go-to realtor for your local area.
- Become an expert
Obviously you know what you’re doing, but you need to make sure your customers are aware of that too. Dedicate a portion of your time to creating market guides, like “10 things you have to know before selling your home” or “How to get ahead of the house buying game”. Post these to your website and your social media sites. You can also set up a newsletter to send to existing customers. This will also help with your SEO, as Google will recognize you as a trusted authority in your field.
- Tell a story
People love a good story and it sticks better in their minds. Whether it’s your own story, the story of the properties you’re selling, or a success story from a former client, get it out there (with permission, of course). One way to achieve this is to ask for customer testimonials for your webpage, social media or Zillow profile.
It might seem like a lot to get on with, but doing these things can mean taking your career, and your earning potential, to the next level. It will likely be worth your time to take a course in digital marketing, if this is not something you’re already familiar with, or pay someone to do it for you. If you get it right, your investment will totally pay off.
A professional writer with over a decade of incessant writing skills. Her topics of interest and expertise range from health, nutrition and psychology.