TikTok is a video-sharing social networking app with more than 1 billion active users worldwide. It is one of the most popular networking apps among youth and a sea of opportunities for marketers to promote their products. The platform is expanding with each passing day and in coming years it can be the king of social media apps.
So, why not create a robust presence on TikTok and include it in the marketing mix of your brand. However, keeping up with the trends of TikTok is not a piece of cake as it is one of the most dynamic platforms. But if you keep up with the trends of this platform you are going to dominate your competitors.
With the right marketing trends in hand, you can rule this place. Hence, in this article, we are going to talk about 7 marketing trends to help you dominate on TikTok. We have compiled a handful of trends that will help your brand to gain more visibility on this platform.
- Grow With Influencer Marketing
Influencer marketing on TikTok is a great deal and is very helpful in boosting brand visibility on this platform. TikTok is a sea of influencers and you just have to dive in to find influencers with decent followings who can add to your brand’s value.
The influencer marketing rate on TikTok is very high and you should fully utilize this opportunity to grow your brand’s presence on TikTok. Once you find the right influencers according to your niche, you just have to launch a marketing campaign in collaboration highlighting your product.
- Come Up With Relatable Content
The competition is really high on TikTok so you need to come up with relatable content. Create content that your followers can relate to and is shareable, this will help your brand to gain more visibility.
Keep in mind that the content you post should be high-quality and it should highlight your product because that is your ultimate goal. With every repost, your brand will get more recognition on this social media app. You can also post funny content as it is the best tool to increase engagement on TikTok, keep this in mind while marketing your business.
- Trending Hashtag Challenge
Trending challenges are yet another way to engage with your audience on TikTok. You should create a unique challenge showcasing your product and promote it using a branded hashtag.
Nominate others to take the same challenge and post a video with the same hashtag. Also, ask them to further nominate their friends and family. This is one of the most effective marketing trends that help you interact better with your customers and build a loyal customer base.
You can also ask your partner influencers to take up the challenge and make it go viral. Staying on top of trending TikTok challenges can help you increase engagement on TikTok.
- Make the Most Out of In-Feed Ads
The In-feed ads are the ads that appear on your feed when you are exploring videos. They are short videos just like Instagram stories and you can add your website link in the ad. These ads will help you to increase target traffic on your website.
You can also add an order now button with these In-feed ads which will redirect the audience to your website. It is one of the best tools to catch the attention of viewers. These ads can be designed in numerous ways so, make sure your ad is appealing.
- Musical Promotions
Post musical videos highlighting your product and go viral. Video content is much more powerful than text therefore, choose the right tune for your music video, this will attract new followers to like your brand.
The video should be according to the latest trends, explore the platform and search for trending music on TikTok. Once you connect your video with the song so when someone searches that song you have the chance to gain more reach.
- Create Series Content
The best type of content for TikTok videos can be in series, it will keep your followers tuned to your channel. You just have to upload your content in the form of episodes like TV series.
Announce the coming episode in advance, this will create excitement among your tiktok followers. Leave the ending of your episodes a bit suspenseful this way your followers will anxiously wait for the next episode.
This is one of the best strategies used to make videos go viral. You should also add a unique hashtag with the video series which will help you amplify your content on this platform.
- Post-Behind-the-Scenes to Increase Engagements
The best thing about TikTok is you don’t have to edit the content much, you just have to keep it natural. And what’s more natural than behind-the-scene videos. Post videos of your workplace, and employees. You can also post your daily routine or anything that reflects your brand.
These types of videos also help your followers to connect better with your brand, eventually building a loyal customer base. Just be real and authentic and you never know, to what heights your brand might soar!
TikTok is an ever-changing platform and if you want your brand to shine then apply these seven marketing trends mentioned above. These strategies will help you to gain more likes and go viral. However, there are some of the best sites to buy TikTok likes and you can get the desired results on your videos.
If you follow these marketing trends then you are going to win big on TikTok in the coming years.
A professional writer with over a decade of incessant writing skills. Her topics of interest and expertise range from health, nutrition and psychology.