The world of corporate events is ever-changing. You need to move beyond the usual to make your events stand out. The US corporate event market was worth $95.3 billion in 2020. However, Allied Market Research estimates it will reach an impressive $510.9 billion by 2030.
Strong US economic growth, business travel sector development, and widespread internet and technology adoption have contributed significantly to this increase. To stay ahead and create events that truly impact your audience, it’s important to explore new approaches.
This blog post presents four innovative trends that can transform corporate events and provide outstanding experiences. These trends will help you create events that are not just good but truly next level.
#1. Try Hybrid and Virtual Events
You need to adapt to new realities by embracing hybrid and virtual events. Companies are shifting from fully in-person gatherings to formats that mix both physical and digital experiences. Virtual events allow you to extend your reach, reduce travel costs, and engage a broader audience.
Similarly, hybrid events, which combine in-person and online elements, are proving their lasting value. Hybrid events offer many advantages. They increase who can attend, reach a wider audience, and can be more cost-effective. Record growth data supports this approach. According to Custom Market Insights, the virtual events market was worth $161,024.76 million. Experts estimate this valuation will exceed $571,917 million by 2032.
Similarly, Bizzabo, an event management platform, revealed that about 4 in 10 respondents favor hybrid events. Another 67.8% of respondents say their preferred event style is in-person or hybrid. Likewise, the same percent of participants chose in-person + hybrid arrangements, compared to 32.2% who favored webinars + virtual setups.
Selecting the right physical location becomes crucial when you plan hybrid events. The Farm Soho suggests renting fully equipped event spaces, as they’re ideal for offsite team meetings, parties, meetups, and social events. However, selecting a venue needs careful consideration. It must work well for in-person attendees and connect smoothly with the online platform. This creates a united experience for everyone, no matter where they are.
Consider venues with strong internet, good audio-visual equipment, and spaces that can adapt to in-person and virtual production needs. Many corporate event venues offer specialized packages and tech to support hybrid events.
#2. Experiment With Immersive Technologies
People now seek more than just typical events. They crave experiences. Experiential marketing is becoming more important in the event industry. Attendees want events that are memorable, personal, and unique. To create events that truly stand out, consider immersive technologies.
You can boost attendees’ engagement by using these technologies. Augmented reality (AR) and virtual reality (VR) tools will soon become common in corporate events. The AR/VR market is growing rapidly, offering innovative ways to interact with products and ideas. Allied Market Research reports that the American AR/VR market was worth $4.39 billion in 2020. However, estimations reveal it will exceed $134 billion by 2030.
Set up an AR demo station or use VR to take your attendees on a virtual tour. AR can offer interactive product demonstrations or create immersive training. For in-person attendees, AR can add digital features to the real world. These technologies create a “wow” effect and keep your attendees engaged. This makes your event a memorable, hands-on experience.
Immersive tech also helps bridge the gap between remote and in-person attendees. With improved digital interfaces and interactive displays, you create an environment where every participant feels part of the story. This trend boosts interest and sets your event apart from standard presentations.
#3. Focus On Sustainable and Eco-Friendliness
Sustainability is a key consideration in today’s event industry. Sustainable events aren’t just good for the environment. They also improve your brand’s image. A large majority, 78% of Americans, see sustainability as increasingly important. People support brands making environmental, social, and governance-associated claims.
A McKinsey and NielsenIQ study reveals labels making more than 50% of their sales from such products have repeat rates of 32 to 34%. Moreover, they appeal to stakeholders who value environmental responsibility. By planning eco-friendly events, you can reduce costs and contribute positively to the environment. This focus creates long-term benefits beyond a single event. Make your corporate events more sustainable by taking practical steps.
Choose event venues that have green certifications and allow for sustainable practices. Reduce waste by using digital materials and reducing single-use items. Choose vendors who share your sustainability goals and opt for biodegradable decor and renewable energy sources. You can also use carbon offsetting programs for event-related travel.
#4. Promote Diversity, Equity, and Inclusion (DE&I)
You should promote diversity, equity, and inclusion (DE&I) to ensure your event resonates with every attendee. DE&I is not only a social imperative, it also drives creativity and innovation. It is important because it attracts a wider range of talent, encourages new ideas, and shows the company’s values.
Inclusive programming leads to higher engagement and better overall outcomes. You can design your event to include diverse speaker panels and accessible venues. Plan sessions that encourage interaction among employees from different backgrounds. Ensure your event communications are clear and respectful.
Finally, invite feedback from all participants to continuously improve your DE&I efforts. Promoting DE&I fosters a sense of belonging and creates a richer, more dynamic event environment.
People Also Ask
Q1. How can I keep virtual attendees engaged during hybrid events?
To engage virtual attendees, make them active participants, not just viewers. Use interactive tools like live polls and Q&A sessions. Incorporate virtual networking breaks and ensure your online platform is easy to use. By offering dedicated virtual experiences, you make everyone feel like a valued part of the event.
Q2. Is immersive technology expensive to implement for corporate events?
Implementing immersive tech doesn’t mean breaking the bank. Start small by using AR for a product demo or VR for a venue tour, which can be surprisingly cost-effective. As the AR/VR market grows, more affordable options are emerging. Focus on experiences that offer high impact without high costs.
Q3. How can I ensure my corporate event is accessible to attendees with disabilities?
To make your event accessible, start with your venue. Choose venues that are ADA-compliant, offering ramps, elevators, and accessible restrooms. Provide materials in multiple formats (digital, large print). Offer services like sign language interpreters or captioning for sessions. Ask attendees about their needs beforehand to ensure everyone can participate comfortably.
To take your corporate events to the next level, embrace these innovative trends. Embracing hybrid and virtual formats extends your reach and boosts engagement. Experimenting with immersive technologies creates unique, memorable experiences. Meanwhile, sustainability shows responsibility, reduces costs, and enhances your brand image.
Finally, promoting DE&I ensures that every voice is heard. By incorporating these trends, you can create corporate events that are not just successful but truly exceptional and forward-thinking. Explore these trends for your next event and see the positive impact they can bring.
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