Home Curiosity Millions Of Americans Think Chocolate Milk Comes From Brown Cows

Millions Of Americans Think Chocolate Milk Comes From Brown Cows


I bet you all nod your heads when I say that one of the most delicious, non-alcoholic beverages is chocolate milk. Kids love it – and adults too!

It is made of milk, sugar, and cocoa – all know this. Or, do they?

As it turns out, there is fine number of people who seriously believe that chocolate milk comes from brown cows. And by the way, I am very curious if they also think that these brown cows produce the cocoa and the sugar too?!

The Innovation Center of US Dairy conducted a study that included 1000 adults. They were asked to complete an online survey with questions about milk and its role in their lives.

They came up with astonishing results, as is reported in Food & Wine.

Namely, they found out that 48% of the participants declared they don’t know where does chocolate milk comes from. (Well guys, it is still milk. By this logic it comes from cows, right?)

Moreover, 7% of the adults surveyed (that is approximately 16,4 million people!) said that chocolate milk comes from brown cows.

Okay, now that we know about this general illiteracy when it comes to agriculture, let’s look into the ways in which people consume their milk.

37% of them confessed they consume the milk straight out of the container. Interestingly, 29% use their kids as an excuse to buy chocolate milk and they end up drinking it themselves. Some even put sports drink lids onto the bottle in order to consume large quantities at once.

However, despite many people thinking it comes from brown cows, it still remains one of the most delicious beverages. The fact that one quarter of the interviewed participants admitted to have gone to the grocery store before 6 o’clock in the morning to buy milk speaks for itself.

A previous research has found out that one in five Americans can’t tell that hamburgers are made of beef.

In their defense, Cecily Upton, cofounder of Food Corps, says: “Right now, we’re conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point.”

Although some people don’t feel the need to learn these things, knowledge is indeed power and we need it to make informed future decisions.