Many people pay for gym membership but still don’t reach their healthy potential, and it’s largely because they neglect to eat a healthy diet, which is just as important when it comes to reaching health goals. Even though most people decide on a gym because of the exercise facilities, gyms need to encourage their members to follow a healthy diet.
Expand Fitness Classes
Cardio is an important part of weight loss, but it’s not the only element of heart health. Therefore, fitness centers should expand their catalog to incorporate mind and body, strength, and interval training activities. Popular choices for classes include yoga, weight training, and HIIT (high-intensity interval training) targeted at different fitness levels to ensure inclusivity.
Introduce Additional Member Benefits
Fitness centers need to find ways to make signing up more enticing. For example, as well as offering an extensive range of exercise classes and access to personal trainers, providing members with loyalty points to be spent at the center or redeemed for membership prices will make signing up more appealing.
Offer Health Education Courses
Being told healthy dieting and exercise is important is great, but people need to know how and why. Fitness centers can help with this by running a number of educational courses, whether they’re online or in-person. Course content can cover everything from medical conditions caused by being unhealthy, to cookery classes centered on healthy meals.
Add Nutrition to Workout Plans
Workout plans are essential for achieving fitness goals because they determine what exercises will be completed, when, and how long far. Instead of focusing solely on the exercise side of healthy living, start working with members to build feasible workout plans that include healthy nutrition. This could be as simple as how many calories to take in, which types of foods to eat, and when the best times to eat meals are.
Get Involved in the Community
There are countless community organizations and charities committed to fundraising to support healthy lifestyles. Therefore, fitness centers should explore local events and get involved. For example, the American Heart Association holds an annual event called Heart Walk and Run, which raises money for research, training, and other medical campaigns. Signing up as a fitness center helps with exposure and gives members the opportunity to do something positive.
Lead By Example Everywhere
Establishments need to consistently lead by example, which means facilities and team members need to demonstrate healthy living. For instance, if there’s a cafe in the center, it has to have an extensive range of healthy snacks and beverages.
Employees also need to live and breathe the healthy-living ethos of the fitness center, but it’s important to enable them. For example, you could include a benefit spending for only healthy foods and products in their employee benefits package to remove barriers around affordability.
Create Healthy Digital Communities
Many people sign up with a fitness center and then give up shortly after because their motivation plummeted. Offering digital communities can help ensure everyone feels motivated. A great way to do this is with Discord, which allows members to sign up for free and join different channels. For example, there may be a section committed to helping lone members find a gym buddy, which would help boost motivation.
As well as being fantastic for the community, businesses can also use these platforms to communicate directly with members, which presents a brilliant opportunity for marketing and boosting memberships.
Gamify Healthy Living
The gaming industry is worth around $470 billion, which is a testament to how much people enjoy playing games. Fitness centers can take the core concepts of this enjoyment and apply them to healthy living, through gamification. For example, centers can invest in budget fitness trackers and reward members for reaching certain milestones. For more inspiration on gamifying healthy living, read this article.
Start a YouTube Channel
Video content is extremely popular, especially when it comes to healthy lifestyles. To promote healthy eating within the community, create a YouTube channel dedicated to eating healthily. Be sure to include tips, tricks, and “how to” videos to teach new recipes. Building a large online following will eventually lead to an increase in physical members.
Eating healthily is just as important as working out, which is why fitness centers need to help members reach their true potential. There are many ways to do this, but it’s largely about education, accessibility, and enjoyment.
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