We live in a world that is desperately and blindly following society’s beauty standards.
As a result, we are forced to believe that our beauty has an expiration date. The media is constantly serving us content that depicts the perfect life of celebrities. All of them have the same things in common. Beautiful, porcelain skin, amazing hair and flawless bodies.
The more we look at these gorgeous people in the magazines and the tabloids, the more obsessed we become with this notion of stopping time and preserving the youthfulness of our bodies.
But sadly, by focusing our attention on staying forever young and becoming these flawless versions of ourselves, we actually forget how it feels and looks to age gracefully.
We forget the fact that youth is not the most beautiful part of life.
Luckily, one Russian modeling agency has decided to break these stereotypes and embrace the beauty of aging in a very bold and unique way. This agency is the result of a project that photographer Igor Gavar did for his blog. He had this idea of challenging society and the fashion industry by photographing retirees.
But what started as a project ultimately turned into a full-time job for this man. That is how he created the model agency which by the way has a very appropriate and interesting name. It is called Oldushka.
The majority of the models are over 60 years old with only one male model who is 45 years old. Oldushka’s models are famous all over Russia and they’ve worked on many advertising campaigns and fashion catalogs.
If you want to see some of the amazing portraits that he has done, keep scrolling.
This is what pure beauty looks like!
More info: Website | Instagram
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Valentina Yasen, 62 Years Old
Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)
Tatjana Nekliudova, 61 Years Old
Victor Sosnovtsev, 73 Years Old
Sergey Arctica, 45 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 72 Years Old
Nina Ivanovna, 75 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Sergey Arctica, 45 Years Old
Victor Sosnovtsev, 73 Years Old
Irina Belisheva, 70 Years Old
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 71 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Denisova, 80 Years Old
Ivan Petkov, 53 Years Old
Sergey Arctica, 45 Years Old
Valentina Yasen, 62 Years Old
Olga Kondrasheva, 71 Years Old
Valentina Yasen, 62 Years Old
Valeriya, 79 Years Old
Ivan Petkov, 53 Years Old
Valeriya, 79 Years Old
Valentina Yasen, 62 Years Old
Lubmila, 62 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Viktor, 73 Years Old
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