Home Curiosity Eco Chic: A Closer Look at Fashion Brands Embracing Sustainable Design

Eco Chic: A Closer Look at Fashion Brands Embracing Sustainable Design


In a world where the glitz and glamour of the fashion industry have often been synonymous with

environmental disregard, a transformative trend is taking center stage—eco-chic. Amid this shift, it becomes imperative to acknowledge the environmental toll of fast fashion, responsible for contributing 2-8% of the world’s greenhouse gases.

As global awareness about climate change and sustainability reaches new heights, fashion brands are increasingly recognizing the imperative to reshape their practices.

This blog post delves into the heart of this transformative change, exploring how renowned fashion houses are redefining their ethos. Beyond mere aesthetic appeal, these brands are weaving a narrative of responsibility, sustainable fabrics, ethical sourcing, and eco-conscious manufacturing into the very fabric of their designs. 

Join us on a journey through the corridors of eco chic, where style meets substance in a harmonious dance toward a more sustainable and environmentally conscious future.


Nestled at the forefront of the eco-chic movement is Cider, an innovative clothing brand that beautifully exemplifies the fusion of style and sustainability. Cider doesn’t merely embrace the concept of environmentally conscious fashion; it elevates it to an art form. With a dedicated commitment to using organic and recycled materials, Cider’s designs seamlessly blend fashion-forward aesthetics with ethical responsibility.

Picture their chic, versatile wardrobe staples or the statement pieces like a beautiful denim mini dress that radiates eco-elegance—each garment serves as a testament to the brand’s unwavering dedication to minimizing its ecological footprint.

Cider pioneers transparency, offering consumers a clear insight into their supply chain and manufacturing processes. By infusing each purposeful piece with eco-friendly materials, Cider stands as a beacon in the fashion landscape, demonstrating that style need not compromise sustainability but can instead champion a greener, more conscientious approach to clothing.


Within the realm of eco chic, the brand Veja emerges as a true trailblazer, seamlessly blending fashion and sustainability. Veja stands out for its commitment to creating stylish, ethically produced footwear that leaves a minimal environmental footprint. With a focus on transparency, Veja meticulously traces its supply chain, ensuring fair labor practices and ecological responsibility. The brand’s innovative use of organic cotton, recycled materials, and wild rubber sets a high standard for environmentally conscious fashion.

From sleek sneakers to casual classics, Veja’s designs transcend trends, embodying a timeless elegance that mirrors its dedication to a more sustainable fashion future. In the era of eco chic, Veja proves that conscientious choices can coexist with high style, setting a noteworthy example for the fashion industry at large.


Pact, a prominent player in the eco-chic movement, redefines fashion with a steadfast commitment to organic and fair trade practices. Specializing in comfortable and stylish essentials, Pact seamlessly marries fashion with sustainability. 

Their versatile wardrobe staples, from cozy basics to effortlessly chic pieces, are crafted from organic cotton, ensuring a gentle touch on both the skin and the planet. Pact’s transparency extends to every step of its supply chain, embodying a dedication to ethical manufacturing. In a world where conscious choices matter, Pact stands as a beacon, illustrating that fashion can be both trendsetting and environmentally responsible, harmonizing style and sustainability effortlessly.


Naadam encapsulates a harmonious fusion of luxury and sustainability. Renowned for its exquisite cashmere creations, Naadam places ethical sourcing and environmental responsibility at the core of its identity.

The brand’s commitment to producing high-quality garments extends beyond fashion aesthetics to embrace a conscientious approach. Naadam ensures the welfare of both the environment and herders by using responsibly sourced cashmere and employing ethical practices. Their stunning range, from cozy sweaters to elegant scarves, reflects a dedication to timeless style and ecological mindfulness. Naadam’s ethos exemplifies that indulgence in luxurious fashion can coexist with a commitment to a greener, more sustainable future in the evolving landscape of eco-chic.



Outerknown, a beacon of sustainability in the fashion industry, embodies the essence of eco chic with its commitment to ethical practices and ocean-friendly designs. Founded by surfing legend Kelly Slater, the brand infuses a coastal spirit into every garment while prioritizing eco-conscious materials like organic cotton, recycled fibers, and regenerated nylon.

Outerknown’s collection, ranging from laid-back casual wear to sophisticated pieces, reflects a seamless blend of style and environmental responsibility. The brand’s transparency and dedication to fair labor practices underline its mission to redefine the fashion landscape. Outerknown’s innovative approach not only sets a new standard for sustainable fashion but also invites consumers to embrace a conscientious lifestyle without compromising on trendsetting style.

Final Thoughts

The rise of eco-chic represents a transformative shift in the fashion world, where sustainability and style coalesce to redefine the industry’s narrative. Brands like Cider, Veja, Pact, Naadam, and Outerknown stand as beacons of change, proving that fashion can be a powerful force for environmental good.

By championing organic materials, ethical sourcing, and transparent practices, these brands illuminate a path toward a more conscientious and sustainable future. As consumers increasingly seek authenticity and ethical resonance in their choices, these eco-conscious brands offer not just clothing but a statement that style and sustainability are not mutually exclusive but rather integral partners in shaping the fashionable, responsible wardrobe of tomorrow.