Instagram has become a global phenomenon since it stepped into the social media business. With more than a billion monthly active users, Instagram is the next biggest social media platform after Facebook. Instagram was launched as a photo-sharing platform, where people could share moments of their life, with their friends and family. But as time moved on, and with the introduction of social media marketing, it quickly turned into one of the biggest digital marketplaces, and hence to know how to advertise on this platform is a great skill to have.
And if you want to get started, this is the perfect article for you. However, if you want to market your services on Instagram, one good way to go about it is to build communities and a simple way to do so is to buy Instagram followers to gain maximum engagement. It can bring you more organic growth, but more on that later. Before we dive right into the tips, let us first understand what works on Instagram.
Instagram as we said earlier is popularly known for its photo content. This is what gets the most followers on Instagram and if you’re trying to start a campaign then having a good graphic is very important. More than that, Instagram is used by the millennials and the GenZ kids. This means, products that are targeted towards older men and women may not work the best on Instagram.
Also, since Instagram has a ton of influencers, influencer marketing can be considered for cheap advertising. With that being said, let’s take a look at 5 simple steps in which you can advertise on Instagram.
1.Have a clear objective
To advertise, you need to have a clear objective on things. This is because, if you don’t even know what you’re advertising for, then there is no point in starting the campaign. There could be a plethora of objectives. This includes increasing brand awareness, getting more site visits, converting followers into customers, and much more. All of this can be directly done from the Instagram ads manager page and hence you don’t have to worry about it. Even if you want people to download an application, then Instagram also has you covered for that. Now that you have selected a clear objective, you can set goals in your mind and they wouldn’t be as vague as choosing five different objectives for one campaign. This will get you better results and hence is a great way to start advertising.
2. Select a target audience
The most important aspect of your advertising campaign is to know who you’re advertising to. This can be people from any walk of life and from anywhere in the world, but you have to research before you select a target audience. A target audience is essentially one that has the highest likelihood of buying your products or services. Instead of spending money on showing your ad to every Instagram user, select a certain type of audience to advertise, as this will save your money and also will make your products sell faster. Instagram, as we mentioned earlier is filled with millennials and the GenZ hence advertising something enticing for such generations is what can yield the best results for your campaign.
- Select the budget
Once you have selected the target audience and the objective, the next thing to do is to select the budget of your campaign. If you are a small business that does not have a lot of money to spend on marketing, then having a small campaign size can also work. However, if you have the money to spare then you can go to the big leagues. However, entering the advertising game without a strategy is not good. If your product is something that can be sold to two different types of audiences then you have to split that campaign into two parts so that you can select two different target audiences. This will yield you much better results and use your money effectively.
- Make a great ad set
Making a great ad set is very crucial to the success of a campaign. A great ad has a few elements. It needs to be encapsulating, meaning it has to grab the attention of the viewer in the first few seconds and has to maintain that gap for the entirety of the ad. This can be done by using punchy beats and good music. Second, the ad must be short yet informative. Meaning, you need to get across the main information in a short period, which will keep the viewers from getting bored. Thirdly, the poster for the ad must be high quality and should highlight the important information. This will make the users know what the ad is about and hence will get you more impressions. Lastly, the ad’s quality should be great and it must look professionally shot. With all these elements being in that advertisement, there is no way you won’t be able to get conversions.
- Launch your ad
Once you’ve double-checked all of the steps mentioned above, you’re now ready to launch your ad on Instagram. All you have to do is to select the format of the advertisement you’re launching and then run the campaign. After a few days analyze the ad and see if it worked or not. If there was something that was lacking, make sure it gets incorporated in the next campaign. Once you do this a few times, you will become an expert at launching campaigns and will know what works and what doesn’t.
Since Instagram and social media marketing have been increasing at a rapid rate, knowing how to advertise is a skill that everyone must-have. With the help of the five steps mentioned above, you will at least be able to launch a campaign from scratch and also get successful with it. If you keep the branding and the campaign right, then even your first advertisement can bring in a lot of sales and fulfill your goals. This is a perfect starting point if you’re a beginner in the world of Instagram marketing.
A professional writer with over a decade of incessant writing skills. Her topics of interest and expertise range from psychology, to all sorts of disciplines such as science and news.