Emerging Online Food Ordering Trends in 2025
Online food ordering isn’t just a convenience anymore—it’s a essential. The way people choose, order, and receive their meals has changed more in the last five years than it did in the prior two decades.
And if 2025 is any indication, there’s still plenty of evolution on the way.
This guide breaks down the biggest online food ordering trends restaurants and food businesses should watch right now. Some are tech-heavy, some are just smart business. Either way, if you’re in the food game, you’ll want to know what’s coming next.
1. Smarter Ordering with AI Is No Longer Just Optional
It’s everywhere — AI in food ordering isn’t just a buzzword. Restaurants are using it for everything from menu recommendations to order prediction. AI looks at past customer data (like what someone ordered on Fridays at 7 pm) and uses it to recommend dishes or even nudge them with smart promotions.
And here’s the kicker: smaller restaurants are getting into the game too. You don’t need to be a massive chain to use AI anymore. There are companies out there offering AI powered and versatile restaurant automation solutions that are scalable at affordable prices.
2. Restaurants Want Their Own Turf Back
There’s a growing trend of ditching the middleman. More restaurants are investing in first-party ordering systems instead of relying solely on apps like Uber Eats or DoorDash.
Why?
Because owning the customer relationship is gold. First-party platforms mean you get to keep the data, set your own rules, and avoid those painful commissions that can go high as 30%.
These new trends in online food ordering reflect a bigger push toward brand control.
3. Ordering by Voice or Text? That’s Happening
This one’s flying under the radar a bit, but expect it to go big. Voice-based ordering —whether it’s through Alexa, Google Assistant, or even WhatsApp chatbots — is becoming smoother and faster.
People already use voice to order groceries, book rides, and check the weather. So, it makes sense they’d start saying “Order my usual from Joe’s Pizza” and expect it to happen.
This is part of the broader shift to conversational commerce, and it’s only going to grow in 2025.
4. Delivery & Takeout? Still King
Dine-in isn’t dead, but let’s face it — delivery and pickup have stayed dominant, even after COVID restrictions faded. That trend is holding strong in 2025.
What’s changing is the experience. Customers want accurate delivery times, driver tracking, and easy pickup lanes. That means restaurants need tech-driven logistics to stay competitive. It’s not just about cooking fast—it’s about delivering smart.
5. Syncing Online Orders with the Kitchen Matters More Than Ever
Here’s where things often break down: someone places an online order, and it never hits the kitchen right.
Sound familiar?
More restaurants are realizing that their 1st and 3rd party online ordering platforms and other kitchen tech needs to be able work in sync.
6. Subscription Models & Tailored Discounts Are Catching On
It’s not just about loyalty points anymore. Customers want to feel like brands “get” them.
In 2025, expect to see more hyper-personalized offers — like discounts on your usual Friday order or free delivery for your favorite item.
Also popping up: subscription models. Think $9.99/month for unlimited free delivery or early access to new menu drops. These models are especially popular among fast-casual spots and repeat customers.
7. Sustainable Choices Are Part of the Decision
People want to know:
Is this takeout bag recyclable?
Where’s this chicken from?
Restaurants that offer clear sustainability and sourcing info are gaining trust and orders.
Many platforms now include eco-friendly badges, carbon impact estimates, and compostable packaging options at checkout. These are more than nice-to-haves; they’re a core part of what some customers look for when choosing where to order.
8. Ghost Kitchens & Virtual Brands Keep Gaining Ground
Call it a kitchen without walls. Ghost kitchens are growing rapidly because they allow restaurants to test new menus, expand delivery zones, or run side brands—all without opening a physical location.
They’re also behind the boom of virtual restaurants—brands that only exist online, but still serve real food. Expect more experimentation here, especially in urban areas where rent is high and competition is tighter than ever.
9. Customers Want Control Over Their Data
Lastly, a quiet but important trend: data transparency.
People are starting to ask how their data is being used.
What are restaurants tracking?
Can I opt out?
Expect more ordering platforms to include cookie preferences, data-use summaries, and opt-in personalization toggles. It’s not just about privacy laws—it’s about building customer trust.
Conclusion
There’s no denying it: the online food ordering trends shaping 2025 are deeply tied to tech, personalization, and smarter operations. Whether it’s faster checkouts, AI-driven ordering, or fully virtual kitchens, the industry is moving quickly and restaurants that don’t keep up will fall behind.
The good news?
Most of these tools are accessible now, not just to the giants. With the right setup, even small restaurants can take advantage of the trends in online food ordering and build lasting customer relationships.