The effectiveness of music ads is an important tool in creating a successful advertising campaign. Many people remember the catchy phrases or phrases used in commercials. The relationship between music and advertising in every area has been demonstrated, and the benefits brought by music at different times and in different ways for companies seeking to promote their products or services. The fact is that without the music in the ad, there is often a bridge is not a gap between the advertiser and the end user.

Music influences the structure and durability of an ad. It can provide continuity in television, film, and digital media ads by providing music content that connects different viewers. Why is ad music so powerful? Music creates an emotional relationship with viewers or listeners. Each of us is influenced by music in one way or another.

Music is a way of identifying certain cultures and regions of people. We understand that there are different types of music that people listen to We choose music styles based on our preferences in life and where we are at the same time mentally and emotionally. Successful marketers understand this powerful tool and use it as a feature of their campaigns.

Psychological benefits of music

 If we spend time listening to music in commercials and breaking the importance of these words, we understand that they are used as a psychological tool to reach us as consumers who deal with the advertised product or service and want to buy what is being offered. In the same way that music is used in movies to bridge the emotional gap with the viewer, you must understand that the same method is used in commercials.

According to soundchime.com research successful ads are created when the advertiser or person in charge of the campaign mode can correctly identify the target market and demographics. If this is discovered and when the individual will begin to understand how to use music effectively in the campaign.

For example, if the type of product being sold is directed at the elderly, playing metal death music in the background will not be an effective way to reach the target audience. Once the target audience is achieved, the advertiser can learn the appropriate musical style for the project.

Often, advertisers will use “canned music,” which is rented or purchased from websites and music libraries that have already been created. While this is an economical choice for many people, using new and original music designed for a specific ad campaign is much more effective because it is specifically designed for the project.

Music producers and composers who specialize in music and commercial songs understand how to put ideas in the commercial market and target market to create a musical piece that will fill the emotional gap to create contact with the end user in order to draw them and make them want to buy the advertised product or service.

Original music can be a much better tool for an ad campaign although it may be more expensive because it can have minimized modifications, alterations, and completely appropriate subjects according to the copyright used in advertising.

Carl Jung is a deep philosophical thinker who examined all aspects of the self when writing about the human experience. He was clear on the notion that we are spiritual beings. Having a spiritual relationship with oneself truly helps us to understand the deeper aspects of who we truly are.

To some people, this idea translates to religion, finding solace in the existence of something greater than yourself. My opinion is that this is a fickle form of spirituality that does not truly help a person get to the core of who they are (or, alternatively, who they are not).

 “Carl Jung was one of the creators of modern depth psychology, which seeks to facilitate a conversation with the unconscious energies which move through each of us. He contributed many ideas which continue to inform contemporary life:complex, archetype, persona, shadow, anima and animus, personality typology, dream interpretation, individuation, and many other ideas. He had a deep appreciation of our creative life and considered spirituality a central part of the human journey” says www.cgjungpage.org.

This summation of Carl’s life and work connects deeply to what Collective Evolution is all about. After putting together the quotes in this article, I gained an even deeper appreciation for Carl Jung and his work, since I uncovered the conscious themes that were apparent throughout his teachings and shadow archetype. 

Here are 20 quotes from Jung that serve as an accurate representation of his work, and also provide much to reflect on.

20 Profound Quotes By Carl Jung That Will Help You To Better Understand Yourself:

1.“The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”

2. “Knowing your own darkness is the best method for dealing with the darknesses of other people.”

3. “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

4. “Everything that irritates us about others can lead us to an understanding of ourselves.”

5. ”One does not become enlightened by imagining figures of light but by making the darkness conscious.”

6. “I am not what happened to me, I am what I choose to become.”

7. “Don’t hold on to someone who’s leaving, otherwise you won’t meet the one who’s coming.”

8. “If you are a gifted person, it doesn’t mean that you gained something. It means you have something to give back.”

9. “Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”

10. “Loneliness does not come from having no people around, but from being unable to communicate the things that seem important to oneself, or from holding certain views which others find inadmissible.”

11. “People will do anything, no matter how absurd, to avoid facing their own souls.”

12. “A man who has not passed through the inferno of his passions has never overcome them.”

13. “Depression is like a woman in black. If she turns up, don’t shoo her away. Invite her in, offer her a seat, treat her like a guest and listen to what she wants to say.”

14. “Mistakes are, after all, the foundations of truth, and if a man does not know what a thing is, it is at least an increase in knowledge if he knows what it is not.”

15. “Your perception will become clear only when you can look into your soul.”

16. “Everything about other people that doesn’t satisfy us helps us to better understand ourselves.”

17. “What you resist, persists.”

18. “I am not what happened to me, I am what I choose to become.”

19. “We may think that we fully control ourselves. However, a friend can easily reveal something about us that we have absolutely no idea about.”

20. “A dream is a small hidden door in the deepest and most intimate sanctum of the soul, which opens up to that primeval cosmic night that was the soul, long before there was the conscious ego.

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Life is a challenge. Sometimes life goes good, sometimes life goes bad. Every day we are experiencing different trials and tribulations. Then still, some days will be better than others. Most of us have forgotten the real purpose of living, and thus we conceal it under our complex jobs, chores and responsibilities that capture us more and more day by day.

We are all trying to get ourselves a better life; therefore we are galloping through the time, tracking the end of the day until we find ourselves not contented and troubled by countless problems.

We begin to perceive that every passing day our life is becoming tougher and more entangled and we start complaining about how difficult life has become. What we are not aware of is that we sometimes are solely responsible for burdening ourselves with inessential pressure and that we are the only creators of the complexity in our lives.  Nonetheless, we can just as easily create a simpler life as we can do a more complex one.

Life wasn’t this hard when we were younger, right? At least, it feels that way. But the only reality is that life is still easy and it will always be. The only difference being is our age. We got older, and the older we get, the harder we make things for ourselves. When we were young we used to see the world with pure, sanguine eyes.

We all knew what we wanted and we had no prejudice or secret agendas. We adored people who smiled and we ran away from people who frown. As we grew older, we became discouraged by the negative influences. The perspectives altered, demands got bigger and that’s how we begin to acquire the habitual skepticism. 

Eventually, we have made our lives harder and we have lost touch with who we really are, what we really want and what we really need, without even being aware of it.

Here are ten of the things that are making our lives harder, than it really has to be. Hopefully, when realizing all these things one can finally have some contentment. 

1. You assign negative intent to people’s actions.

You always take everything as a personal insult. Your colleague didn’t offer you to get coffee together. Another chauffeur cut you off in traffic. Your friend never called you back. Everyone can see a cause to be offended on a daily basis. So what induced you to be offended? Don’t take things personally. People have their own lives to care about, too. Stop doing this to yourself. Stop attributing negative intent to the unintended actions of the people you know. Make your happy days by finding something good in everyone you meet. If you keep looking closely into everything people around you do and you always assign ulterior motives to their unintentional shortcomings, you can never be happy.

2. You’re your own movie star.

You are one of those people who think that everything comes around you. And you always get to be the very center of every experience you have ever had. Regrettably, you have forgotten to include other characters in your script. As a result, people are so unaware of the main role that you anticipate to have. Therefore, others may ruin your script by not giving you a promotion or not falling in love with you. So, you better let other people star once in a while. Life would get more interesting even for you. One cannot always be the center of attention; everyone gets to enjoy it occasionally. 

3. You always think about worst-case scenarios.

You often think that something innocuous will become an impending catastrophe in your mind. For instance, a blemish on your face becomes a cancerous tumor. A flight to another state turns into plane crashing. Your child not attending a specific school turns into him never getting a good job.

What’s the point of you spending your precious time and energy on anxiety and stress about your negative future? Negativity only breeds extra negativity. You are simply depleting yourself of what you are trying to accomplish today.

It’s your choice to make; either you are seeing the world through a lens of hesitation and discouragement or hope and exhilaration? Will you be one of those people with a smile or a frown on their faces?  

4. You are victim of your high expectations.

You have set high standards to your happiness, anticipating people would go miles for you as you ascribe them unrealistic expectations. Your boyfriend forgot your favorite song, your mom didn’t notice your new nails done, and your friend didn’t wish you luck before your final exam.

You keep your expectations so high and that’s why you get so disappointed at the end. Higher expectations lead to higher disappointments. Instead, as long as you keep you assumptions down you will have a greater chance of getting pleasantly surprised by people’s actions.

5. You are a sign-waiting person

You cannot make any decision without receiving a sign. I have only one question referring this point. How would you know which is the right sign and if the sign is positive or negative?

You would be much happier if you make a rather rational decision. It’s not that the fate or other power plays role in our lives. But it would be better to shape fate than be governed by it.

6. You never risk.

You always play on the safe side and never take risks. You are researching every detail to ensure that you are making the best choice. You are afraid to do something impulsive or to take chances.

But, life in reality isn’t so predictable or safe as if taken for granted. In order to move forward sometimes you have to take a risk. And who knows, maybe one day you will be glad you did.

7. You compare yourself to other people

Don’t compare your life to others. Not only will this stop you from improving your own life but it will most probably make you feel resentful and envious. Different people choose different paths to walk through life and none of those are identical.

Therefore, no one should ever have as identical life as someone else. It doesn’t necessarily means that your life is miserable since is not as someone else’s.  Instead, that’s why you should only compare yourself to the person you were yesterday and try to become better.

 8. You allow other people to steal from you.

Instead of worrying whether people steal from you and checking your valuable possessions if they are on their right place, people are stealing your most precious thing- your time. And you are not taking the same precautions to protect it. On the contrary, pessimistic people, egocentric people, selfish people succeed to take your time away. You should guard your time closely like Fort Know and only give it to people who are worth of and appreciate it.

9. You won’t move on

You are full of bitter memories and loss? Are there people who need your forgiveness?  
In order to be happy, you need to let go of things that are weighing you down, work your way through and try to become happier, make changes and do your best until you succeed. Loss of a loved one, you can’t get over him/her. Make peace with it! Letting go is always hard, but it’s always worth it.

10. You never give back

You are used to only taking and not giving back. Then you have never enjoyed the incomparable satisfaction that comes from the giving and sharing. Change your life, get among people, spread positivity, become a volunteer. Try just with giving someone a compliment, saying encouraging words, smiling to someone, you will not only make their day better, but you would make your day brighter. Remember, giving and receiving go hand in hand!

“Life is as simple as these three questions:
What do I want? Why do I want it? And, how will I achieve it?” ― Shannon L. Alder

Have you ever heard of the term ‘capsule wardrobe’? It refers to a concept that envisions owning and wearing a limited number of versatile and interchangeable pieces of clothes as opposed to clogging and overflowing the closet with clothes that you’ll hardly ever wear.

The concept is rapidly gaining following from people of all walks of life, including some of the world’s most important politicians and businessmen.

But what makes the capsule wardrobe movement so appealing to people, especially to those that can afford to buy just about every fashion piece no matter the cost?

In an effort to explain this phenomenon, we offer these 6 logical explanations as to why more and more celebrities are warming up to this concept. 

1. Fewer selection headaches
   

Important people are faced with the challenge of making a number of vital decisions that could potentially have huge implications every day.

This can lead to a condition known as ‘decision fatigue’, which could influence the quality of their decision making.

Former US President Barack Obama, a dedicated follower of the capsule movement, says limiting his fashion options left him with more time and energy to spend of things that matter.

“You’ll see I wear only grey or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make,” Mr. Obama explained.

2. The gift of time

Up until recently, my closet was packed full with clothes that were either too old or too passé to wear.]

The hoarder in me finally gave in a few months ago when I decided to try the so called ‘Project 333’, which involves discarding all but 33 clothing articles for a three month period.

I successfully completed the challenge and have not looked back since. The result?

Much fewer selection headaches and a lot more time to spend on more important matters.

3. Stress therapy

When asked the reasons behind her wearing the same clothes every day, New York art director Matilda Kahl cited ‘decision fatigue’ and the lack of time.

She also said that wearing the same outfit every day was a lot less stressful than having to choose different pieces, wandering if she got it right or wrong all the time.

“Is this too formal? Is that too out there?Is this dress too short?

Almost always, I’d choose something to wear I regretted as soon as I hit the subway platform,” she was quoted as saying.

Having reduced her wardrobe to her ‘trademark’ white shirt and black trousers, Ms Kahl certainly has one less thing to worry about.

4. Limited wardrobe saves energy

Hollywood director Christopher Nolan is one of the more distinguished ‘followers’ of the capsule wardrobe movement.

Mr. Nolan, who can nowadays typically be seen wearing black trousers and a blue dress shirt under a dark jacket, recently told the New York Time Magazine that ‘choosing anew what to wear each day’ was a ‘waste of energy’ which could better be used elsewhere.

The man has a point. Having a large wardrobe will certainly take up a lot more time and energy to organize.

5. It saves money too

It is a well known fact that the average woman in the 1930’s owned nine outfits compared to today when each woman is estimated to own 30 pieces of clothing.

It is also estimated that the average American family forks out $1.700 on clothes each year. This might not seem like too much, but it could be argued that many of these purchases were not borne out of necessity.

Adopting the capsule wardrobe approach will certainly save you some money in the future.

6. It puts life into perspective

We think we can all agree on the notion that holding on to our clothes from ‘the good old’ times when we were younger and maybe a bit slimmer is both pointless and unnecessary.

This is perhaps best summed up in Drew Barrymore’s article for Refinery 29, where she writes about her rationale for severing all sentimental ties with clothes from her youth.

“For starters, I’m almost 40, and the twenties clothes don’t make sense anymore. And, after two babies, the thirties clothes don’t fit anymore. I am at a clothing crossroads, and it’s a painful one at times,” reads her article.

In a world obsessed with appearance and glamour, it is certainly refreshing to see the growing popularity of the capsule wardrobe movement.

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