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5 Major Skills to Run a Profitable Wholesale Liquidation Business

Everywhere you see in the world, the liquidation business has risen, and it’s not ready to leave the industry soon. These companies are well known for providing quality products at the best-discounted rates. Big retailers like  Walmart, and Target partner with the best wholesale liquidation companies to resell their excess inventory.

Amazon is the number one marketplace in the world. It is a great place for making profits by selling. That is why Amazon tools compared to other software from time to time.

Running a successful liquidation business requires amazing marketing skills so that you can encourage customers to buy liquidation pallets. If you are looking for some game-changing tips to turn your wholesale liquidation business into a profitable one, we have just the right thing for you. Check out the five major skills you need to develop to handle your liquidation business. Have a look!

1. Identify the Right Audience 

The first step to setting up a successful wholesale liquidation business is to find the right audience. This depends on the sort of products you sell. Target people who share similar interests and who’ll be willing to invest and purchase your products. 

People love to buy liquidation pallets from companies that are responsive and interactive. So, connect with them at a personal level and work on your social media skills to increase your customer base. If you research the market, some of the best wholesale liquidation companies maintain a good social media presence. They use this space to promote business, interact with the followers, get feedback, collect positive reviews, and more. So, work on increasing your online presence. 

2. Plan a Budget 

Some of the best wholesale liquidation companies follow the key step of planning their business budget. This includes the cost of the warehouse, factory overheads, and shipping. Hire an accountant or use your skills to maintain the financial record of your liquidation company. It will help you keep a regular check on your daily expenditure and revenue. Not just that, it’ll help you make profitable decisions in the future. 

3. Improve Marketing Skills 

Networking is a crucial aspect of building any business. The more contacts you have, the better you will grow in your niche. Build contacts, learn from your competitors, monitor their growth, and incorporate those marketing skills into your business. Additionally, find good retailers who can provide incredible inventory at discounted rates for liquidation. Buy profitable liquidation pallets from the top marketers to improve the quality of your products. Finally, get help from social media marketing sites to grow your online presence. 

4. Manage Storage Space 

Having ample storage space can help manage the inventory easily. You need a space to store the goods until a customer buys liquidation pallets. Therefore, look for a spacious storage area that is well maintained. This will protect the goods from unnecessary damage or pilferage. Moreover, it’ll help organize the inventory for resale. Another benefit of having a spacious storage space is that it helps to keep a check on the incoming and outgoing stock. 

5. Online and Offline Shopping Experience

Offline marketing is the traditional way of running a wholesale liquidation business. However, with technological advancements, offline marketing has become an old concept. No doubt many people love to visit stores and shop for themselves, however, there are a majority of your customers waiting online to find amazing products. 

One of the biggest mistakes that many liquidation businesses do is to ignore online marketing. E-commerce is the most effective method to reach your target audience, build a loyal customer base and sell your products faster. The best wholesale liquidation companies manage both online and offline marketing to increase conversions and get rid of excess inventory. 

Set up your website and a social media profile. Promote your products by posting high-quality photos, running giveaways, finding the right audience, and directing them to your website. Majority of the people today prefer to shop online. So, if you are not using online marketing, you are missing out on an enormous opportunity to expand your business. 

Conclusion

Many liquidation companies have risen and fallen in the past. This happened mainly because of the lack of marketing skills and the right techniques. However, by continuous learning and implementation, you can thrive in the liquidation industry for a long time. 

The above tips are some of the most crucial steps you must follow to run a successful wholesale liquidation business. Since you are in a fast-growing industry, there are a lot of ways to boost your sales and generate tremendous revenue for your business in a short time. 

How to find your niche and start developing your blog on YouTube

As the 2nd largest search engine that processes over 3 billion searches per month, YouTube is one of the best websites to start an online career. However, before starting a YouTube channel, you’ll want to zero in on your niche.

Finding your best niche is one of the crucial elements of a successful YouTube career. Viewers will browse your content and ask themselves: Is this YouTube channel interesting for me?

For today’s post, we’ll provide some tips on discovering your genre and growing your YouTube channel.

What’s a Niche and Why It’s Important?

A YouTube niche is the topic, subject, or field to focus your video content. There’s a wide range of niches on YouTube, including general topics like:

  • Gaming
  • Tech
  • Fitness
  • Food/Cooking
  • Travel
  • Beauty/Fashion
  • Health
  • Finance
  • Business
  • Comedy/Humor
  • Music
  • Sports

While these are broader topics, you can go even deeper by exploring sub-genres.

Producing YouTube content about a specific field will help attract your ideal audience, which is the lifeblood of any growing channel. For example, instead of making content about cooking in general, you could narrow down your niche by focusing on vegan recipes. This type of clear focus is referred to as “niching down.”

And then there’s YouTube’s recommendation system.

With a focused niche, YouTube’s algorithm can readily serve your content to users with similar interests. Furthermore, when you’re attracting the right audience, the better your engagement metrics are (views, likes, subscriptions, etc.). If your video is receiving engagements either organically or by buying YouTube likes at videosgrow.com for cheap, the more likely it’s to be featured in relevant search results and Recommendation section.

Conversely, if you cover very broad topics, your content will look random and disjointed and receive fewer recommendations. Plus, establishing an audience becomes more difficult since most users will quickly unsubscribe if you put out videos that don’t interest them.

Zeroing in on your niche differentiates your channel from a sea of competitors. With a consistent theme, you’ll have a more coherent catalog for users who have discovered and think, “whoa, I’m all for this type of content and I want to see more.” Finally, you can own your specialized genre and become an expert, increasing your credibility as a content creator.

Tips on How to Find Your YouTube Niche

Resist the urge to publish videos about anything and everything, and hope for the best. Because newcomers like you don’t have a massive following to establish your legitimacy. Therefore, here are some tips for determining your niche and getting your YouTube career off the ground.

1. Begin with a General Category You’re Passionate About

The first step is to identify a niche that you’re passionate about, even if it’s a broad theme. In reality, not every YouTube channel starts in a hyper-focused genre. But you must be passionate about the subject, especially if you’re planning to build a career around it.

Starting and growing a channel means a consistent upload schedule. Without passion, you’ll get bored of shooting and editing videos in no time. In addition, it’s difficult to sincerely discuss a topic you have no interest in.

This step requires you to internalize and think of topics you personally enjoy. Think of topics and pursuits that you can talk about for hours and have spent time improving. Make a list of subjects you’re genuinely fascinated with – this is an important distinction because you don’t want to keep making content for topics you’re only slightly interested in.

Also, contrary to popular belief, you don’t have to be the authority or expert of your chosen niche. Just find something you genuinely enjoy and share it with the world.

2. Analyze the Competition

Establishing a niche isn’t just about pursuing a passion or hobby. Once you’ve chosen a general category, check out what the other creators have done. What if your chosen topic already has hundreds or even thousands of creators, and they have a significant subscriber base? If so, it becomes harder for you as a beginner unless you choose a less competitive niche. Simply copying other content creators will make it more difficult to grow your channel.

Open a browser in private or Incognito mode, and search for your prospective topics on YouTube. Set your search filter to “Channel” to show results from creator channels instead of the usual video results. How prevalent are the top-ranking results? If the initial page shows big channels with millions of subs, you may want to condense your topics further.

Use the Google Keyword Planner tool to research and discover new keywords and related search terms. This tool also indicates how popular and competitive your keywords are.

3. Finalize Your Niche

Once you get a firm grasp of your prospective niche and its competitive landscape, the next point is to narrow your focus.

Begin by identifying what value you’re offering to viewers through your videos – the value proposition. Do you want to educate, entertain, or inspire through your content? Although your channel may feature different content types, consider the main factors that will enable your channel to attract new and returning viewers.

To establish your channel’s value proposition, you should answer these questions:

  • What value does my audience receive from watching my videos?
  • Why should viewers care about my channel’s content?
  • What can I offer to encourage new and returning viewers?

There’s a wide spectrum to specificity, and even the most niche topics have loyal fanbases. For instance, check out The Retro Future, a channel with over 400k subscribers dedicated to Nintendo’s handheld gaming peripheral, the GameBoy. Gaming is one of YouTube’s top spheres, but the creator was able to find success by narrowing down his focus to reviewing and customizing GameBoy devices.

Once you’ve zeroed in on your niche, it’s time to think of concepts for videos.

4. Start Making Videos and Post Them

While planning is crucial, at some point, you’ll have to get your channel going by making and publishing videos. Based on your passion, research, and defined niche, your next steps are developing video ideas, writing the script, and filming the videos.

After you have published several videos, make sure to check out your account’s channel and video analytics that give you insights about what works or not.

Look at the reports and keep an eye on metrics like view count, likes, comment likes, traffic sources, viewer demographics, etc. These data can help you zero in and further narrow down your topical scope.

Finding a YouTube niche isn’t the all-important element, but it does set you up for success.

In Which Situations Should You Consult a Lawyer Even When You Are Innocent?

You may think that you should never consult a lawyer if you are innocent. However, there are many reasons an innocent person might want or even need to speak with a defense attorney. Arson and criminal damage cases, accidents, and personal injury claims can often be complicated and best navigated through professional legal counsel. However, no matter what situation you are in, it is essential to know when you should always have a legal advocate. Read on for some situations where consulting an attorney can help your case.

False Sexual Accusations

No matter what the provocation, no one has a right to accuse you falsely of any crime. No means no, and that’s all there is to it. However, people are often falsely accused of crimes they did not commit. In the case of rape or sexual assault, the consequences for being wrongly convicted can be severe. It is imperative that if someone says you have been involved in a sex crime, even as an accomplice, you seek legal advice before speaking to anyone else about your side of the story. However, if you have been accused of a sex crime, even if it never happened, a Rape Lawyer in Wichita can help you defend yourself against false accusations. The lawyer will be your biggest ally in this situation and can help you deal with the media about the allegations and even how to approach a plea deal.

When Someone is Trying to Defraud You

You may be sure that you are not committing fraud, but others might accuse you of it. It can be hard to prove yourself innocent or understand what makes something fraudulent in the eyes of the law. If someone accuses you of fraud, you need to speak with an attorney as soon as possible for the best results. A white-collar crime lawyer can help explain your situation and how you should proceed with the case against you. Contacting an attorney will allow them to begin working on your defense so that they have ample time to find evidence or talk with witnesses who could forgive you before the trial starts.

Estate Planning and Probate Disputes

Another case where you must speak with an attorney even if you are innocent is any dispute over estate planning or probate issues. A will may be contested for many reasons, some even entirely unfair to current beneficiaries (such as extended lost relatives suddenly surfacing). If someone challenges the validity of your will, this can lead to court cases and all sorts of legal fees. The best thing for everyone involved in any aspect of estate disputes is to have a lawyer by your side from the beginning.

Divorce

While there are some divorce procedures where you do not need legal advice if it is contested or of a complex nature, you will want someone with experience on your side. Similarly, your spouse might be trying to gain any of your property or assets by accusing you of manipulating the system through false claims. Having an attorney on hand can help fight against these allegations and give you better chances of retaining your rights. Again, having an attorney by your side during all divorce proceedings can bring about a more favorable outcome for everyone involved.

Crime Victims

If you are the victim of a crime or your loved one has been accused of hurting someone, it is essential to seek advice from an attorney before speaking with law enforcement. This is especially true in cases such as domestic violence, where an abuser may be trying to get out of serious charges against them by telling law enforcement that they acted defensively and were only protecting themselves. However, if you have been attacked or your property damaged through no fault on your part, it is best to consult with legal counsel first and foremost before speaking with the police.

When You’ve Been Arrested

In certain situations, being arrested could be considered the same as being guilty in some people’s minds. For example, if you were arrested for a sex crime, all of your friends and family will likely turn their back on you as far as support goes. In addition to being an emotionally draining experience, being arrested can cause long-lasting damage to your reputation. If you have been wrongfully accused or been caught up in a more extensive investigation involving co-conspirators, having a legal representative with your side from the beginning can lessen the chances of conviction during the trial.

Being accused of a crime can be extremely difficult on your own. Even if you are innocent, people may doubt you just because you have been arrested. Having a lawyer to fight for your rights can make all the difference in court regarding whether or not you are convicted. In cases such as those listed above, you must seek legal advice as soon as possible, no matter how innocent you may be.

How to Easily Improve Your Nutrition Even When You’re Short on Time to Make Food?

Eating healthy is essential for a healthy lifestyle.  But it can be tough to find the time to cook nutritious meals every day, especially on days when you’re short on time. Here are some ways that you can make sure your diet stays balanced even if you’re short on time!

Prepare Food Ahead of Time

Whether it be for breakfast or lunch, you can plan out food that will last several days. This is a great way to avoid falling into the rut of eating junk on your busiest days. You can also prepare your snacks ahead of time and carry them with you when you’re busy so that you won’t give in to temptation.

You can also try and add supplements to your diet if you’re missing out on certain types of food. For example, if you don’t eat meat but want a helping of protein, you can supplement with some whey powder. It’s not as healthy as the actual meat itself, but it will help you fill that desire until your next meal. Designs for health supplements are also advising to seek supplements that are of high quality. This is important because study after study has shown that the supplement industry is rampant with fraud and bad manufacturing practices, therefore, it is important to seek out a company that has been in business for decades and has an established track record of quality.

Add More Fiber to Your Diet

Fiber is also very helpful if you find yourself not eating as many fruits and vegetables as you should. You can add more fiber to your diet with certain types of foods such as beans, oatmeal, and certain types of nuts.

Also, fibers are very necessary for keeping your gut healthy. The number one cause for developing ulcers, irritable bowel syndrome, and inflammatory bowel disease is stress. Fibers can help relieve some of that stress because they help to stabilize blood sugar levels which improve moods, stabilize energy levels, and help with neurological function.

Eat at the Same Times Every Day

By eating at the same time every day, you’re going to be better able to regulate your body’s clock. Also, getting into a routine will make it much easier for you to plan out your meals ahead of time and pack them up when you’re busy.

This is important because you need to eat every four hours to get the most amount of energy from your food. If you don’t, your metabolism will slow down and you will feel hungry more often. This is another common mistake made by people who want to lose weight because they change their eating patterns and that constant hunger causes them to binge eat and then feel guilty about it.

Create a Routine

When you have healthier eating habits, you tend to be more energized throughout the day. This is important because when people make time to go out and exercise, they often feel too tired to do it in the evening when they get home from work or school. So instead of pushing through and exercising, they often skip it and go to bed.

This is a big mistake because if your body isn’t getting enough sleep, you won’t have the energy to work out in the evening. Also, you won’t feel refreshed when it’s time for you to wake up and start your day. Therefore, create a routine around meal times and be sure to get a good night’s rest.

Keep Healthy Snacks on Hand

It’s often easier to grab an unhealthy snack, but it’s even easier to grab something healthy. If you keep healthy snacks on hand like apples or vegetables with hummus, carrots, and celery with peanut butter, or even an energy bar, you will be more likely to eat healthier throughout the day.

Meal Delivery Services

These services are made for people who work long hours and don’t have time to cook. They will deliver all the ingredients that you need and then give you a recipe to follow. You can usually choose which days of the week they’ll deliver on, and this is great if your schedule isn’t consistent from day to day. It also helps with planning ahead because you know on each day of the week you’ll be able to get your ingredients.

These services are perfect for people who don’t have time to cook or go grocery shopping, and they can also help you to save money if you shop for the ingredients at a local wholesaler rather than buying them at the supermarket.

So, as you can see, there are many different ways that you can improve your nutrition even when you’re short on time. All of these tips are easy to follow and will help you to make healthier choices throughout the day. Implementing just a few of these suggestions should have a positive impact on your overall health and well-being.

VR Therapy Could Help You Overcome Your Fears & Recover from Past Traumas

Over the past decade, the healthcare industry has significantly changed. What used to take days, in terms of results and diagnostic tests, can now be completed in a few hours. Medical professionals today use more state-of-the-art machines and equipment to take care of patients while allowing them to receive treatment anytime and anywhere.

One particular scientific novelty that has taken over the healthcare industry recently is virtual reality. As a result of the advancements in technology, people now have the chance to reach out to their doctors to receive care from the comfort of their home using a VR headset. With this device, patients are placed in a simulated environment that helps them treat almost any health condition in a safer, more convenient and accessible way.

One issue where VR therapy has proven to be very helpful with is overcoming fear and recovering from past traumas. Here are four areas where VR therapy comes in handy.

Overcoming fear of re-injury

When people get hurt, they often think of physical injuries. However, there is also psychological pain that sometimes inhibits a patient’s full-body recovery. In fact, one of the biggest concerns a person or an athlete has is the fear of re-injury.    

Fortunately, this fear can be effectively overcome by engaging the patient in virtual reality physical therapy sessions. During these sessions, the individual is placed in an immersive environment that keeps them focused on their rehab, diverting their mind from the physical pain they are experiencing and combating the fear of potential re-injury. This way the patient will achieve the right mindset while improving their movement and strength at the same time.

Fighting PTSD

Post-traumatic stress disorder (PTSD) is a health condition that develops in people who have experienced a traumatizing event. Common symptoms include flashbacks, nightmares, and severe anxiety which often interfere with a person’s day-to-day functioning. 

Because the intensity of PTSD varies over time, it is important that patients seek help from mental health professionals to fight the symptoms. VR therapy can come in handy here by immersing the patient in an environment that triggers memories of the trauma, helping them visualize the event and narrating it to the therapist. The VR therapy sessions will gradually modify behaviors, thoughts and emotions in the individual through virtual experiences, thus fighting PTSD effectively.

Treating social anxiety

Social anxiety is a health condition that refers to the intense and persistent fear in people of being watched and judged by others. Such fear can easily affect a person’s relationships, daily routines and other activities, causing significant anxiety, self-consciousness and embarrassment.

There are many ways how patients can combat social anxiety, with engaging in VR therapy sessions being one of the most effective in recent years. The VR technology will enable the individual to engage in a situation that triggers social anxiety, such as public speaking, without having to experience it in real life. During this event, the patient will have complete control over their emotions and stop the session anytime they feel it has gone too far beyond their limits.

Curing phobias

Phobias are another common medical condition in people which causes them to experience extreme fear about a situation, a place or an object. It triggers a deep sense of dread or panic when a person encounters the source of their fear, causing difficulties in some areas of their lives.

Fortunately, specific phobias such as fear of flying, enclosed spaces or heights can be effectively treated via VR therapy. Using the VR headset, the patient will be placed in a simulated environment where they will be exposed to the phobia they are suffering from, allowing them to work through their fear in a realistic situation in a safe and comfortable way.

Final thoughts

Starting from its debut in the gaming industry, it is clear that virtual reality is making its way into many areas, including healthcare. With the help of a VR headset, patients can now receive care remotely and at any time to treat various health conditions that interfere with their day-to-day functioning. The simulated environment in which people are placed helps them overcome fear and anxiety symptoms that result from injuries and phobias.

For more information on this matter, refer back to our guide and learn about the application of VR therapy in specific healthcare areas.

5 Health Benefits of Turmeric and Curcumin

Whether you are in the mood to give your food that oomph factor or make use of your favorite turmeric supplement, turmeric has long remained a popular option for many. But, its peppery aroma hides a lot more potential than you realize.

There is plenty of hype around turmeric and its truly remarkable compound known as curcumin. Yet, to really reap the benefits of turmeric, it helps to know precisely what it is meant for.

We’ve gone into detail here about the countless advantages this product can offer. So, let’s not beat around the bush and jump right in!

What Is Turmeric?

Turmeric is a flowering plant and a component of the Zingiberaceae ginger family. It’s a practical cooking product in various cultures, mainly in South-East Asian dishes.

The turmeric plant has a long history of medicinal use that dates back to almost 4,000 years. Modern medicine has recognized turmeric’s potential and importance with more than 3,000 publications in the last two decades.

The key to the benefits of turmeric lies in curcumin. This naturally occurring polyphenolic compound represents around 2% to 8% of turmeric preparations, giving its unique flavor and color. In its own right, curcumin has a lot of anti-tumor, anti-inflammatory, and antioxidant properties to bring to the table.

 5 Health Benefits of Turmeric and Curcumin

What paves the way for this plant’s health benefits is the presence of curcumin, which can be found in the root. A clinical trial indicates that as a polyphenol, curcumin can target plenty of signaling molecules and demonstrate powerful activity at a cellular level.

That’s why it has a plethora of health benefits. Here, we selected a few that can make a notable impact on your day-to-day life. Take a look at the advantages you wouldn’t want to miss.

 1. Prostate Health – A Natural Support With Some Excellent Potential

There are many benefits of turmeric for prostate health. The polyphenol is packed with antiproliferative effects. Experts claim it may come in handy for helping to establish normal PSA levels.

A PSA test can spot prostate carcinoma in its early stages. If found early, the carcinoma could be easier to treat. Furthermore, turmeric could amplify the antioxidant capacity in the system, thus shielding the system from free radicals.

Oxidative stress is estimated to be one of the primary mechanisms behind countless ailments. The antioxidants are here to neutralize oxidative damage to a certain extent. Data shows that turmeric extract could aid in treating or preventing prostate carcinoma.

But, more data is necessary to evaluate these claims on raw turmeric or turmeric powder. If you are interested in using the extract for its anti-carcinogenic properties, talk to a specialist.

2. Diabetes – For Blood Glucose Control

Diabetes and heart disease go hand in hand. The spiking blood sugar can damage blood vessels and drastically impact the heart. That’s why many people with this metabolic condition also have heart disease.

The polyphenol of turmeric has a therapeutic potential to counteract diabetes and its complications. The antioxidant and anti-inflammatory properties could prevent diabetes-related cardiovascular complications. So, it may come in handy for those prone to heart disease.

Reports show that up to 12 g of curcumin per day is non-toxic, tolerable, and safe. It curbs blood glucose and might stabilize blood pressure in hypertensive patients. The plant may also prove useful for avoiding some issues of diabetic neuropathy.

 Note: Turmeric is a blood thinner. Patients taking such meds are advised to avoid using a turmeric dietary supplement. Otherwise, it could make their medication less effective.

 3. Skin – For a Stunning Complexion

A lot of people love the effects of turmeric tea. It is said to do wonders for the skin. But, this tea is not the only product that gets all the hype. In some countries, turmeric milk is given to brides-to-be to brighten their complexion and get glowing skin.

When you look at the science behind it, you can see that it is more than just an old wives tale. Studies indicate that both topical and oral turmeric and curcumin supplements and products could offer therapeutic potential for skin health.

Additionally, this skin-savvy spice present in curry powder might also shield the body from sun damage. But, more data is necessary to evaluate its full mechanism and efficiency. Nevertheless, now you can see why this milk is so popular.

Another go-to option for the skin is black pepper essential oil. Its compounds exhibit potent antiproliferative activity. For better skin care, lemon juice can also help. It is packed with vitamin C that curbs premature aging and damage.

Of course, anything consumed in a dosage too high can cause more harm than good. So, talk to a dermatologist if you plan on adding different supplements to your diet.

 4. Inflammation – For Curbing the Unease

Turmeric capsules are a well-known supplement for digestive issues. For example, many people are using it to keep their inflammatory bowel disease in check, like ulcerative colitis. It can also be a viable approach for chronic inflammation.

People have been using the plant for their inflammation for a long time. Research on inflammation indicates that it can aid with chronic diseases. Its anti-inflammatory compounds make the inflammation somewhat easier to handle.

Curcumin is also used in sports medicine, mainly for those who want to work on their muscle performance, physiological and psychological response.

Another option for inflammation is almond milk. It’s a solid source of vitamin E and could combat the stress and inflammation affecting the body.

Despite the plant’s potential to ease inflammation, there is not enough research on the brain to know if it could help with neuroinflammation, like the one found in patients with Alzheimer’s disease.

 5. Arthritis – For Keeping the Stiffness at Bay

Rheumatoid arthritis is a destructive joint ailment and inflammatory disease with a 1% to 2% prevalence rate in the global adult population. It triggers joint pain and interferes with daily function. Scientific evidence shows that an extract of curcumin of 1000 mg/day can help with arthritis treatment.

Other research showed similar results. Compared to placebo, turmeric benefits on knee osteoarthritis appear to be beneficial for pain and function. These effects might even be similar to NSAIDs (anti-inflammatory medicine). But, it is difficult to determine its exact effect because of the variables in supplement dosing, formulation, and frequency.

Conclusion

This plant and its roots can truly impact the human body. Given its nutritional and medicinal properties, it’s no wonder why so many people have been adding turmeric to their pantries. But, regardless of how advantageous it may be, it’s critical to consult with a specialist before you decide to take it in the form of a supplement.

Even if supplements seem harmless, people tend to underestimate their potent effects and use too much. Or they pair it with the wrong prescription meds. So, it is in your best interest to take extra precautions when implementing drastic changes to your diet.

With that in mind, including turmeric in food is a breeze. You can add it to countless recipes and enjoy its full merit. With a little bit of this spice, you can go a long way.

Author Bio:

Ben’s Natural Health is the world’s first high-quality, all-natural, scientifically proven clinical supplement company. Their motto is to combine holistic healing with modern science.

Ben has brought together a team of naturopaths, nutritionists, and medical researchers to help him create real, side-effect-free solutions to serious metabolic health conditions.

Weighing Business Goals Versus Brand Goals

Whether they are put down on paper or living in the entrepreneur’s mind, business goals are a must for any venture worth it’s salt. A business will typically have long-term and short-term goals detailing what the enterprise hopes to accomplish within the next two to three years and in the coming five to ten years.

Business goals act like rails that keep the company heading in the right direction. This helps guide the decisions made by employees as well as investors who may want to support the business.

The company’s overall objectives will inform the goals of its different departments, including the marketing arm. One of the marketing team’s key tasks will be coming up with goals that its brand should help it achieve. These brand goals should be well defined and distinct from the overall business goals.

Who Takes Precedence?

A business is an entity that exists to make profits from engaging in a particular activity or selling a particular product. Branding has to do with the messaging you choose to use when promoting your products or services. It has to do with the identity, from the values you stand by to the colors you choose as your signature colors. A brand is essentially the face of the business to the world.

Strong branding can lead to a brand many within the target demographic identify with or aspire to identify with. Such a brand boosts sales in the short term and fosters customer loyalty and growth by referrals.

It is not uncommon for a business to have more than one brand relating to different product lines. Some large companies have what they call umbrella brands that relate to different families of products. These brands mostly don’t share features with the main brand. For example, the Axe line of toiletry products made by Unilever houses deodorants, shampoos, and conditions but is distinct from the Unilever brand.

Setting Goals 

It is paramount for you to set overarching goals that set the tone for operating as a business. They don’t have to be specific or quantifiable, but they should clearly depict the company’s direction. You could, for instance, say that you want to increase your market share by x%.

While setting and maintaining focus on business goals alone is essential, it has to be done in conjunction with setting goals in the individual departments that make up the business. Neglecting the branding goals, for example, will leave your business with a weak brand presence in the market.

Your competitors will take advantage of this by offering your customers and potential customers more attractive branding. In this age of social media marketing, these consumers have plenty of options if they can turn to if your brand is not appealing enough. This is especially true in the world of fashion.

If you don’t have an in-house marketing team, engaging a fashion branding agency in New York is a good idea. They have earned their reputations and are highly experienced in developing suitable branding in this niche, so you won’t have to reinvent the wheel.

They will set branding goals and help you create milestones that will help ensure you meet those goals. They will also ensure that these goals bleed into the overall business to get the support of top management.

Business Versus Brand

What lines should you be thinking about with your overall business goals? Regarding long-term business plans, you should be thinking about achieving significant reductions in your operating expenses. You should consider the new geographical territories to expand into in the next five years. 

Your short-term business goals should include measures you will put in place to boost employee engagement in the coming months. In terms of marketing and brand visibility, you can set out to boost your social media followers by x percent in the coming quarter.

And what should you set out to achieve in terms of brand goals? Branding objectives should be formed with your target audience’s characteristics, wants, and dislikes in mind. And they need to be SMART (specific, measurable, achievable, realistic, time-bound).

The Goals That Matter 

Ask yourself, how will your brand help you make customers out of your prospects? What measures or systems will you put in place to glean more information about your prospective customers so that you can tailor your branding to suit them? Other objectives will include creating better brand loyalty and brand awareness.

Your business goals need not be at odds with your brand goals. You shouldn’t have to be in a position to decide which takes precedence over the other. The ideal balance between the two will be achieved by constant communication between top management and the marketing team.

Making Detox Accessible with Outpatient Detox at Chicago Rehab Center

For those struggling with drug or alcohol addiction, detoxing at home is possible, so long as it is completed under the care of certified professionals.

Detox is a reality of addiction recovery for many individuals, but for many of those who struggle with substance abuse, it is an aspect that prevents individuals from getting the help they need. Detox can be an intense experience, both physically and mentally while the body rids itself of toxins accumulated from the use of drug s and alcohol over time.

Oftentimes, the detox process comes with challenging side effects, including body aches, chills, nausea, and sleepless nights. For some, the prospect of going through this challenging situation away from home sounds overwhelming. Fortunately, solutions such as outpatient detox exist so individuals can get the professional help they need from the comfort of their own homes.

What is Outpatient Detox?

Outpatient detox provides professional medical support at an individual’s home so they can receive the treatment they need in a safe, comfortable, and familiar environment. For most Outpatient Detox programs, a medical professional will stay at the home of the individual going through the detox process to ensure safety and maximize comfort.

Many of these detox programs include resources such as IV supplements which can help rehydrate the individual who is detoxing. These resources provide the patient with vitamins and minerals which can improve mental clarity and physical wellness during the detox process – and are most effectively administered by a professional.

Is Outpatient Detox safe?

These programs are safe so long as they are under the supervision of a medical professional. Outpatient Detox programs, such as the one provided by Chicago Rehab Center, provide certified medical staff who can provide medication and round the clock care to ensure the process is completely safe. Chicago Rehab Center notes, “{Our medical professionals are} continuously monitoring your vitals and also providing you with IV therapy so that your body can receive the essential nutrients it needs to stay healthy during the detox.”

Never detox at home without the care of medical staff! Detox is an arduous process for the body to overcome and can be dangerous if completed without the support of someone trained in the field.

Who is a Good Candidate for Outpatient Detox?

Individuals with severe to moderate addictions should complete detox prior to beginning another form of drug and alcohol treatment. Prime candidates for Outpatient Detox include:

  • Those who want to detox in the comfort of their own home
  • Individuals who have a safe and supportive home environment and the space to detox with professional support
  • People who must undergo a detox prior to beginning another form of substance abuse treatment (such as residential or outpatient treatment.)

Healing is possible. With the help of a team, you can begin your journey to recovery and discover the life that is waiting for you. Outpatient Detox programs make the detox processes easier to access with professional results in the comfort of your own home.

5 Common Hearing Aids Problems and Their Solutions

As people age, their body goes through various changes. Some of the most prominent ones include weakened bones, reduced brain function, and severe heart diseases. One change that is especially common among older adults is hearing loss.

In general, hearing loss can be caused by a number of reasons such as chronic exposure to loud noises, built-up earwax, damages to the inner ear, and a ruptured eardrum. It comes in many forms that range from a mild loss to a total loss of hearing. While most types of hearing loss cannot be reversed, hearing specialists usually recommend getting hearing aid devices to improve hearing.

However, like other tech devices, hearing aids can also start malfunctioning over time, causing annoyance to users.

So, no matter if you are new to hearing aids or are a veteran user, it is important that you get acquainted with the most common issues related to these devices and what you can do to fix them.

Battery life

Probably the first thing you should watch out for when noticing that your hearing aid isn’t working properly is the batteries. Sometimes the batteries can be dead or improperly installed which can lead to issues such as low production of sound or no sound at all.

For example, if you have a hearing aid battery tester, you can check the voltage of the old batteries to confirm they are dead before activating new hearing aid batteries. Make sure you always purchase from trusted manufacturers which offer batteries that have a long storage life.

Earwax buildup

Another common issue of malfunctioning hearing aids is excessive earwax. Such buildup can block the device’s microphone and other small parts which can hinder the performance of the hearing aid.

Therefore, it is important that you clean the device on a regular basis by wiping it after each use to avoid clogging the device. Also, don’t forget to clean your ears properly since that will not only contribute to further earwax buildup on your hearing aid, but can also lead to greater hearing loss.

Uncomfortable fit

If it is your first time using a hearing aid device, it is normal that it may feel a little uncomfortable when you will be wearing it. However, if you start experiencing some pain or slippage, then the chances are there are problems with the fit of the device. An improperly fitted hearing aid can cause everything from feedback to corrosion, making it more difficult for you to hear better.

Therefore, when you are purchasing a hearing aid, make sure you look for the one that suits your ear’s size and shape so you can insert it properly and improve your hearing.

Whistling and feedback

Whistling noises and other unpleasant squeaking sounds are other common issues of malfunctioning hearing aid devices. They are caused by feedback when the sound amplified by the device leaks out and gets picked up by the hearing aid’s microphone. Some reasons for that include the aid being positioned incorrectly, the volume is too high, there’s excess ear wax or infection.

There are several things you can do to fix these issues. Some of these include waiting until the device is properly installed before turning it on, lowering the volume, and checking for any damages to the hearing aid.

Volume control

When you first get your hearing aid, your audiologist will probably program the device below your prescription strength to give you time to adjust. After wearing it for a while, you might notice that the sound isn’t as loud or as bright. This is a sign that your brain is getting used to the sound and you are ready for a boost in volume.

In case the volume still seems low, then you might want to check to see if there is any debris so you can remove it with a cleaning tool and change the wax filters.

Final thoughts

Out of the many practices you can employ to improve your hearing, purchasing hearing aid devices is probably the most common treatment for hearing loss. Unfortunately, like other tech gadgets, hearing aids can suffer malfunctions over time, leading to the occurrence of uncomfortable sounds and weakened hearing quality.

However, by being aware of the issues that are related to hearing aid devices, you can quickly troubleshoot problems and have the best experience using your device.

For more information on this matter, refer back to our guide and learn about the most common hearing aid problems and their solutions.   

How much weight should pregnant women gain?

Pregnancy is one of the unique phases in a woman’s life, and it must be enjoyed and cherished. However, it is also crucial to be thoughtful and stay healthy because the mother’s health determines the child’s health. A balanced diet ensures good health and proper growth of the baby. When the mother eats healthy, the child gets all the nutrients necessary for growth and development.

How many extra calories should pregnant women have?

One of the common things that most pregnant women get to hear is that they must consume extra food to help the child develop well. But here lies the biggest question. How much more calories or extra calories should a mother intake?

The figures are significant in this case. You may hear that a mom eats for two. But what remains unclear is that- what is the additional requirement of the bay? How much more does the baby need? How much food shall equal the number of extra calories and many more questions?

Well studies say that any pregnant woman should consume an additional 300 calories over and above what she consumed when she wasn’t pregnant.

Usually, this amount of extra calories is enough to help the baby gain the correct weight and keep the mother fit and fine. The 300 calories figure applies if you carry one child in the womb. If the mom is expecting twins, the mom has to consume slightly more calories. The daily calorie need of a woman carrying twins is somewhere between 3000 and 3500 calories.

But, it is not only about the extra calorie intake. As the saying goes, it is not how much you eat, but it is also about what you eat. So, the calories do make a difference, but what makes an even greater difference is whether you are consuming the suitable kind and amount of food or not.

How Much Should Pregnant Women Gain Weight?

Weight gain during pregnancy is a natural phenomenon. Any woman with average weight should gain an average of 25 to 35 pounds of weight during pregnancy. However, the ideal weight gain is a bit higher for an underweight woman. Doctors recommend that they gain at least 15 to 25 pounds during their pregnancy term.

This rise in weight will not be uniform during the entire span of pregnancy. During the first trimester, the gain in weight is something closer to 3 pounds on average (it should be in the range of 2-4 pounds). After completing the first trimester, the gain in weight is generally 1 pound per week.

It’s important to remember that all the figures mentioned above are applicable if you are expecting a single child. If you are expecting twins, the rise in body weight should be somewhere around 35 to 45 pounds. During the first trimester, the increase in weight for any woman expecting twins will be 4 pounds, and for the rest of the tenure, the rise in weight will be 1.5 pounds per week.

One of the many closely monitored parameters during pregnancy is the body weight and the proportionate rise in the woman’s body weight. The increase of body weight is considered crucial for determining the child’s health, well-being, and normal development pattern in the womb.

How to find your ideal weight gain during pregnancy?

Firstly, determine your BMI to evaluate whether you fall under the normal, overweight, or underweight category. The following table shall help you understand the ideal weight.

Formula to calculate BMI = 703xweight (lbs)/height (inches)^2

BMI Diagnosis of Weight
Less than 18.5 Underweight
18.5 to 24.9 Normal
25 to 29.9 Overweight
More than 30 Obese

 

Once you know the category you fall in, it becomes easier to understand the ideal weight gain.

 

Weight in BMI Ideal increase in Pregnancy Weight
Average 25 to 35 lbs
Underweight 28 to 40 lbs
Overweight 15 to 25 lbs
Pregnancy with Twins 35 to 45 lbs

Is the Extra Weight Gained During Pregnancy the Weight of the Baby?

The extra weight that a mother gains during pregnancy is not solely the fetus’s weight. The baby’s weight is around 8 pounds, whereas the rest of the increased mass is distributed among other maternal body parts. The placenta weighs approximately 3 pounds. Also, the amniotic fluid that protects the baby weighs somewhere close to 2-3 pounds.

The breast tissues also increase in weight. There is an approximate increase of around 3 pounds because of the rapid growth and proliferation of the mammary glands. The uterus increases by about 5 pounds in size. The enhanced blood supply and deposited extra adipose tissue, especially around the abdomen, also contribute to the increased weight.

Ways to Gain Weight during Pregnancy

If you are a would-be mom, eating healthy will help you gain the proper amount of weight and also ensure the good health status of the mother and child. You don’t look forward to worrying about calories and getting fat during the pregnancy tenure. Most women face cravings during pregnancy, and it is an immense psychological relief to have the food you are craving. However, if you want to gain weight during pregnancy, here are some tips for you:

Have smaller meals in between the main meals

It is not just about the 3 big meals, i.e., breakfast, lunch, and dinner during pregnancy. Instead, you have to consume healthy food between the 3 major meals. Try to include fruits, nuts, and light food as your mid-day or evening snacks. Try to have at least 6 small meals in a day. It also ensures that you don’t get acidity which may be overly painful during the pregnancy days. The goal is never to stay hungry.

Practice mindful eating

When you feel like munching or binge eating, try to indulge in healthy snacks. Just because you are hungry and want to have more calories does not mean you will have unhealthy food. Cheese and dry fruits are good to go as snacks. You can keep a bottle full of cashews, almonds, and dates by your side so that you can easily reach out to these whenever hungry. Prenatal vitamins are important to get healthy weight and body mass.

Indulge in high-calorie food

Have such food which will give you an instant source of energy and calories. Two of the most amazing foods for satiating hunger and healthy weight gain are bananas and peanut butter. They are a good source of calories and puritans. Also, both of these are instant energy providers. So, if you feel low and unenergetic, have a banana or a tablespoon full of peanut butter. Both of the items are tasty and will also make your mood happy.

Milk powder to soothe the cravings

Powdered milk is one of the delicacies that most moms love to add to their food. Powdered milk is tasty as well as a great source of calories. You can have powdered milk as it is, have it with some hot water or add it to your bowl of breakfast cereals. One word of caution here is to always go for the powdered milk that has the label of non-fat over it.

Dairy for a dose of taste and health

Butter, cream, margarine, starch, cheese, and cheese cream are great stuff to gain weight. If you are craving something tasty, do not forget to include these add-ons in your food. Add it to the bread, your plate of cereals, or have it just like that.

Ice-cream with a thought

Last but not least, there is one item that deserves a special mention when we are talking about the cravings of pregnant women. Ice-Cream is one food item that almost every pregnant woman loves and craves. Yes, you can indulge in your favorite ice cream. However, better to avoid it if you are lactose intolerant. Also, avoid the additional favors in the ice cream because they are often made of chemical add-ons.

If you are gaining weight more than what is normal or what the doctor has recommended for you, it is high time you change your diet and lifestyle.

Problems One Might Incur If There is Low Weight

Women who are underweight during pregnancy face numerous health issues. Here are the problems a woman may incur in case of low weight during pregnancy:

  • Premature delivery can happen, causing the baby to be born before time. It leads to multiple problems due to underdevelopment.
  • Low birth weight of the baby during birth.
  • Miscarriage in extreme conditions

It is highly recommended to all would-be mothers not to try to lose weight. You must closely monitor your BMI across the tenure of pregnancy. If you have a BMI lower than 18.5, consult your doctor.

Complications Due to Excessive Weight Gain

Gaining excessive weight during pregnancy can also be detrimental to the health of the mother and the fetus. Excess weight gain during pregnancy and an abnormal rise in the BMI of the mother can affect the child adversely. It will also lead to multiple physiological disorders like diabetes and high blood pressure. The baby may also get affected in the short and long run.

Excess weight gain during pregnancy affects the health of the baby. It can also lead to preeclampsia. Sleep apnea is also commonly observed in pregnant women who have gained excessive weight during pregnancy. If you gain more than 40 pounds, it is a matter of concern, and you must immediately consult a doctor in such a condition. The causes of weight gain during pregnancy may be many. The woman can also give birth to obese kids who will have impaired health in the future.

Conclusion

Pregnancy is a bumpy ride, yet it is a beautiful journey to be cherished. However, the most critical part is to keep a close check on the baby’s health. Maintaining a healthy weight positively impacts the fetus’s health and ensures that a completely healthy individual arrives in this world.